shell SYNERGY TRUCK COLLEGE TOUR
brief
To communicate the Make the Future program to students and Shell employees across America & engage them with Shells mission to find more and cleaner energy solutions.
IDEA
To create a touring food truck using 6 energy efficient Shell innovations; Gravity Light, InSolar, Pavegen Tiles, Motion Eco & Capture Mobility.
ACTIVATION
In October 2018 the Shell Synergy Truck toured North East America visiting student campuses, incubators & tech events helping to educate and inspire the next generation. Those who visited the truck were invited to re imagine a sustainable future for the food industry by participating in an interactive game called 'Jump for your Lunch.' By jumping on kinetic tiles attendees saw their footsteps converted into kinetic energy and were rewarded with a free lunch, a menu designed by famous chef Ludo Lefebvre. As participants ate they learnt about the bright energy ideas helping to power the Shell Food Truck; Pavegen, Gravity light, Insolar, Motion Eco & Capture Mobility. At the end of the tour the innovative truck was donated to a food charity in San Francisco.
RESULTS
5 locations, 8 event days, 30,000 interactions
ROLE
Producer & Event Manager.
COMPANY
J. Walter Thompson London.