PENFOLDS FINE WINE LAUNCH
BRIEF
To launch the new fine wine range to journalists and buyers and celebrate the Royal Opera House partnership.
IDEA
To create an immersive wine tasting and dinner experience including performances from the Royal Opera House. Held at the iconic Somerset House.
RESULTS
28,000 reach via journalists social media coverage.
''Best event Penfolds have ever held'' (Europe TWE MD).
ROLE
Producer responsible for budget creation, sign off & reconciliation, client & stake holder management, guest list, talent riders, supplier contracting & liaison, location management, h&s, all front of house logistics during event, install & de-rig.
COMPANY
J. Walter Thompson London.
Photographer
James McCauley.