KIPLING EDIBLE BILLBOARD
Brief
To launch the brand’s new positioning ‘Life is better with cake’.
Idea
Create the world’s first edible billboard; one made entirely of Mr. Kipling cakes.
RESULTS
A 10% increase in conversation, positive sentiment increased by 26%, overachieved sampling target by 220% & PR reach: 208,080,480. A multiple award winning project.
ROLE
Producer responsible for managing all production logistics, internal creative teams and client presentations. Other responsibilities include: financial management, specialist supplier contracting, R&D, location management, weather & risk mitigation planning, food safety planning, staffing, training, onsite producer for install, live event and de-rig.
COMPANY
J. Walter Thompson London.
PHOTOGRAPHER
Simon Way.
