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HSBC MOBILE BANKING

Brief

Demonstrate HSBC’s mobile banking app to UK national audience and create positive brand sentiment.

Idea

To create the HSBC mobile studio. A nation wide touring air stream which educates customers on HSBC's digital banking services whilst inviting them to create their very own customised mobile phone case.

RESULTS

5,500 interactions.
10 events days.
30% improvement in app usage. 20% uplift in brand sentiment.

Role

Producer.

COMPANY

J. Walter Thompson London.

Photographer

James McCauley.