HSBC COVID-19 FILM
BRIEF
HSBC wanted to show its support to the people of the world who had shown extraordinary resilience in their response to Covid-19.
IDEA
Using the construct of HSBC’s brand promise 'Together we thrive', we created an emotive brand film that celebrates resilience and togetherness, and that reassures people that HSBC is committed to helping customers, businesses and communities thrive, whatever the circumstances.
RESULT
Viewed over 600,000 times across multiple online channels in over 15 markets, its distribution has captured the essence of HSBC’s belief that we all thrive when we’re connected. There have been over 10,000 positive reactions across the world, whether from South African rugby star Bryan Habana, Singapore CEO Ho Ching, or the hundreds of ❤️ that don’t need any translation.
ROLE
Producer responsible for fast 5 day turn around project including: budget creation, image licensing, legal negotiations and risk mitigation.
COMPANY
Wunderman Thompson.