BACON MONDAY
Brief
Tell UK smart travellers about the new and improved Holiday Inn Express UK breakfast offering, heroing bacon & using the ‘We Know What Matters®’ proposition.
Idea
On a cold ‘Blue Monday’ morning in January we gave away hundreds of free hot bacon rolls to commuters and passersby letting them know that Holiday Inn Express now offered bacon with their unlimited, inclusive breakfast.
RESULTS
600 fresh bacon roles given out to commuters.
3.7M reach with 3 bacon posts.
97% positive sentiment on Facebook.
Role
Producer & Event Manager.
COMPANY
J. Walter Thompson London.
