GRAND MARNIER AT LONDON COCKTAIL WEEK
Brief
Bring to life Grand Marnier brand essence 'sophistication with an eccentric twist' by executing a consumer and trade influencer relaunch campaign through PR, London Cocktail Week and Social media.
RESULTS
786 Grand Marnier cocktails sold, 3,930 interactions.
Role
Producer responsible for budget creation and sign off, client presentations, creative development of stand design, production of all printed assets including complicated 3D printed lion. Onsite producer during de-rig.
COM
J. Walter Thompson London.
Photographer
James McCauley.